The event was held in the format of a thematic fair, bringing together national culture, traditions, gastronomy, interactive activities, and modern digital technologies.

The team’s main goal was to showcase the Syrdarya Region from a modern perspective by combining its natural heritage, culture, and technology. The atmosphere of the region was conveyed through national costumes, a traditional dastarkhan, and thematic decoration of the exhibition area.

The highlight of the gastronomic presentation was the famous Syrdarya melons — one of the region’s distinctive culinary symbols. They allowed guests not only to learn more about Syrdarya, but also to literally experience its taste.

Guests could discover more about the region through an interactive quiz and a presentation covering the nature, history, culture, and unique features of the Syrdarya Region. Participants answered questions about the region and had a chance to win special prizes.

A dedicated part of the program focused on the digital component. Especially for the event, the team developed an online game inspired by one of the region’s symbols — fishing in the Syrdarya River. In the game, the virtual catch was converted into special in-game coins called “fish coins,” which could then be exchanged for treats.

The game developed by the team became an unconventional way to introduce guests to the region, bringing together the theme of the Syrdarya River and modern IT technologies.

Participation in the competition allowed the .UZ Domain Administration team to showcase the Syrdarya Region from different perspectives — through its history, culture, flavors, hospitality, and digital future.

Syrdarya is steppe, water, flavor, hospitality, and technology.

Welcome to Syrdarya!