A record-breaking deal has been registered at the domain auction: the domain name hub.uz was sold for 17,893,500 UZS. The final price was determined through open bidding, where the value was shaped by real demand from participants.

This result confirms that domain names today function as digital assets, the value of which is formed by market mechanisms, and that an auction is the most transparent tool for determining that value. At the same time, an auction is not only about records, but also about making informed choices. It provides an opportunity to select a domain name for a specific project, brand, or business need, based on current market conditions.

For many participants, the auction becomes the moment when a highly sought-after domain name finds its rightful owner.